Blog

Data, marketing and technology for your business

Practical guides to make better decisions, attract customers and work with less effort.

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Marketing y datos
6 minOct 9, 2026

What it really costs you to win a customer (and how to find out without being an analyst)

Followers, visits and likes don't pay the bills. The number that tells you whether your marketing works is the customer acquisition cost. Here is how to calculate it and how we solve it.

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IA y Agentes
3 minSep 17, 2026

Asking your data questions in natural language: what AI agents can do in a company

From the dashboard that only shows to the system that answers and acts. What data agents are, what they need to work and why it all starts with putting data in order.

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Microsoft Fabric
3 minAug 27, 2026

Custom applications on top of your data: when an app is better than another report

Customer portals, operations management, internal applications and analytical apps: when it makes sense to move from spreadsheets to an app connected to your data.

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Microsoft Fabric
3 minAug 6, 2026

Microsoft Fabric explained for an SME: what it is and when it makes sense

A platform that brings the whole data lifecycle together in one place. What it includes, what advantages it offers and how to know whether your company needs it.

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Automatización
6 minJul 22, 2026

5 administrative processes every SME can automate this quarter

You don't need a months-long project. These are the most common manual processes you can automate in a few weeks, with the tools you already use.

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Equipo de datos
3 minJul 16, 2026

Hire a head of data or outsource it? How to decide in an SME

Many SMEs do not need a data department, but they do need someone to take charge of the data. What that role does, what it includes and when it makes sense to outsource it.

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Power BI
3 minJul 2, 2026

How to detect operational bottlenecks using data

Delays, incidents and uneven workloads show up much earlier when operations data is connected. What to measure and how to act in time.

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Automatización
3 minJun 18, 2026

Automation in law firms and advisory practices: fewer admin tasks and better-informed clients

Document intake, case registration, client updates and deadline control: what can be automated in a firm and what it brings.

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Desarrollo de Software
7 minJun 10, 2026

Custom software vs. off-the-shelf tools: how to decide without wasting money

Buying a license isn't always the cheap option. Here's the framework I use with clients to know when building your own tool actually makes sense.

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Casos por sector
3 minJun 4, 2026

How data analysis helps a winery produce better and sell more

Production, stock, sales and customers usually live in different places. What changes when they are brought together, which indicators to watch and how we solve it.

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Casos por sector
3 minMay 21, 2026

Data for hospitality: how to know which products and hours make you money

A full venue is not always a profitable one. Which indicators to watch in a restaurant or café and how to get them without complicating your day.

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Power BI
3 minMay 7, 2026

You have Odoo: how to cross-reference your departments’ data to understand the business

Odoo centralises operations; the value appears when you cross sales, inventory, purchasing, projects and people. Which questions Power BI can answer.

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Transformación Digital
6 minMay 5, 2026

Why a digital audit should be your first expense, not your last

Many companies buy a new tool every time a problem comes up. The result: several systems that don't talk to each other. Here's how to run an audit that avoids that mistake.

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Power BI
3 minApr 23, 2026

Power BI with Holded: which business questions you can answer with your ERP data

Holded centralises management; Power BI gives you the view to grow with control. Which reports, comparisons and alerts you can build by connecting both.

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Power BI
3 minApr 9, 2026

From the closing spreadsheet to financial control: what business intelligence brings to finance

The value of finance is not in preparing information but in interpreting it. What can be automated and which reports and alerts make the difference.

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Power BI
3 minMar 26, 2026

Automatic sales reporting: stop preparing the sales report by hand

When consolidating sales takes hours, the report arrives late. How to centralise data, refresh reporting automatically and alert management to what matters.

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Transformación Digital
3 minMar 10, 2026

Before buying technology: how to run a data and process diagnosis

Many companies buy tools before knowing which problem to solve. What is worth reviewing in a diagnosis and how to turn it into a prioritised roadmap.

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Power BI
5 minJan 15, 2025

5 reasons your SME needs Power BI in 2025

Many companies still make decisions with outdated Excel files. I explain how Power BI can change that without needing a data team.

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KPIs
7 minJan 8, 2025

The 10 sales KPIs every sales director should monitor

Not all data is useful. These are the indicators that really matter for making sales decisions with real data.

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Automatización
6 minDec 20, 2024

How I automated 40 monthly reporting hours at a retail company

Real case: how we eliminated manual SAP exports and built an automated pipeline that updates dashboards in real time.

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